Why Choose ProffittGoodson?

OurStory

Over three decades ago, David Goodson and Jim Proffitt saw a need for a different kind of advice in investing. David, a financial consultant with a national wirehouse, and Jim, a former banker turned CPA, understood all too well the shortcomings of sales-driven, product-oriented investing. David and Jim founded ProffittGoodson in 1986 to refocus their responsibilities solely on their clients.

Here we offer a brief introduction to our 35 year history. From the company’s inception to today, we continue to adhere to our mission and principles, as SEC-Registered Investment Advisors* or RIAs.

At ProffittGoodson, we aim to further your Money Mission with expertise and a personal touch, to make you feel secure in your financial future.

Registration of an investment adviser does not imply any level of skill or training.*

GET TO KNOW PROFFITTGOODSON

OUR HISTORY

  1. 1986

    Firm founded by David Goodson and Jim Proffitt to shift away from a product focus and concentrate solely on their client's needs

  2. 1989

    First institutional client served

  3. 1999

    PG builds Old Kingston Place, expanding office space

  4. 2002

    Firm builds on investment history, expanding portfolio diversification through international ETFs, blending a disciplined active stock strategy with low-cost indexing

  5. 2015

    PG doubles office space to accommodate growth. Michael Cermak joins the firm as investment analyst and advisor.

  6. 2017

    Neil Goodson joins firm, bringing experience in institutional investing.

  7. 2020

    Firm exceeds half a billion dollars in client assets under management.

Today ProffittGoodson serves a range of different clients.

  • Experience transformative outcomes through personalized advice. Our dedicated team is committed to guiding you through every life milestone, offering comprehensive services such as investment management, cash flow planning, tax planning, and trust and estate planning. Whether you're navigating significant asset transactions or planning for the future, we're here to help you achieve your financial goals.

  • Serving families is a cornerstone of our work at ProffittGoodson. We specialize in assisting those receiving distributions from retirement plans, managing proceeds from estates, busy entrepreneurs and professionals, and families with generational wealth. From navigating complex trust structures to overseeing pension and benefit plans, our tailored services cater to the unique financial needs of families, ensuring their wealth is managed efficiently across generations.

  • Entrust your legacy with confidence. With a deep understanding of the intricacies surrounding trusts and estates, we provide comprehensive services that go beyond traditional financial management. Our team excels in crafting thoughtful strategies for asset allocation, tax planning, and the valuation and sale of business interests. Whether you're a surviving spouse or an entrepreneur planning for succession, we offer tailored solutions to safeguard and optimize your financial legacy.

  • For over 25 years, we've been a trusted partner for nonprofits, navigating the unique challenges they face. Our seasoned team excels in developing investment strategies that align with your organization's mission. From crafting investment policy statements to implementing best practices in portfolio design, we collaborate with board and committee members, sharing fiduciary responsibility. We build and oversee diversified, low-cost portfolios that manage risks to align with return objectives, and support your institution's long-term success.

Decades of experience enables ProffittGoodson to empower our clients by helping to align money decisions with life goals through a deep understanding of their complete financial life. We call this our client’s Money Mission.

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